Social Media’s Influence on Media Consumption: How Gen Z Is Shaping the Future of Content and Consciousness
The media landscape is transforming rapidly—and at the center of this shift is social media. Platforms like TikTok, YouTube, Instagram, and now Spotify are no longer mere entertainment outlets; they are primary sources of discovery, learning, influence, and purchasing power, particularly among Generation Z. According to Channel 4, one of the UK’s most prominent broadcasters,…